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by Wayne June © 2010
THIS isn't intended to be an exhaustive treatise on the subject of voice talent marketing... it's just few suggestions for some "Do's and Don'ts" that you can definitely benefit from. Someone once said: "Intelligent or not, we all make mistakes and perhaps the intelligent mistakes are the worst, because so much careful thought has gone into them." I love that! The info here might help you avoid a few intelligent mistakes in marketing!
Let's assume at this point you have a professional demo produced and in hand... If not, back up and go Here: Where Do I Start?
If you do have one, read on.
Set personal goals to attain work based on your strengths and seek out sources for work in your marketable niches of the industry. If you need clarification on these basic points, don't engage in guesswork. Take advantage of the advice of professionals available in Voiceover books and take some marketing classes and workshops specific to voiceover. Many of the studios specializing in voiceover training also offer courses in marketing and many of them offer tele-classes for distance learning. It's worth the time and investment. They aren't going to do the work for you, but knowledge is power and they'll give you the power of knowing what to do, and the power to do the work correctly. Then it's up to you.
Develop a strategy and a plan based on the kind of work you're looking for. There's work out there for commercial voiceover on radio and television, as well as narration for business, which includes such things as in-house training programs, product launches, marketing videos, trade show videos, website audio, telephone systems; there's work in audiobook narration, video games, film trailers - voices, voices everywhere, and one of them should be you. As a beginner, if you don't know where your strengths lie, once again, consult a pro trainer and let them help you explore your potential.
Take the time to read demo submission protocols for each company - they differ from company to company. Pay attention to SPECIFIC INFORMATION about whom to solicit and how they prefer to receive your info. Being courteous and careful in your approach to potential clients or agents will mark you as a professional.
Qualify your leads; Develop a list of likely candidates whom you'd like to hear you. Research their preferences for demo submission: CD? Link to an MP3? Resume, references? Show them what they want to see or else you're wasting their time, your time and your money in materials and postage. Make sure you're sending your demo to the proper person and send the right kind of demo - it's inappropriate to send a commercial VO demo to an audiobook publisher, for example. Follow up with a post card or an email or a phone call. Or a politely spaced combination. No one method is equally well received. And... if they state that they don't accept unsolicited demos, believe them. Once you're established, it's possible your networking will get you introduced or perhaps They'll notice and contact you.
Make sure your contact information is easy to locate and up-to-date. Don't try to dazzle 'em with your packaging. Concentrate instead on the content of your demo, providing them with examples of your best work.
Don't send unsolicited email attachments of your demos - email attachments can be problematic on a number of levels. You don't want to be labeled as a pest. Send them a link to your demo... they can visit that and listen online at their convenience and you're not maxing out their mailbox with digital audio files; I guarantee they won't love you for that!
Network with others in the industry. Local business organizations should know about the solutions your services can offer for their needs. Local studios that produce voiceover should have you on their call list. Websites abound for interaction in the voice talent community, and there are some great places on the web to list your talent for opportunities to audition for and bid on work.
Step back every once in a while to analyze your actions and your results. Do some course correction where necessary. What's working best? Do more of that. What's not working? Cut that out.
Be Patient. Every overnight success has tons of trial, error, work and preparation behind it. The biggest trees grow slowly. I'm not a botanist and I just made that up, so it might not be true. But You know what I mean.
- Send anything less than a pro demo
- Use a shotgun approach mailing CDs to everyone on the internet. Find out who wants what
- Send category inappropriate demos
- Send unsolicited email attachments
- Set Goals
- Plan your work; Work your Plan
- In your approach to potential clients or representatives, be courteous and mindful of their preferences
- Network within your own and the internet communities
- If you need help, seek out VO Marketing seminars
Some Quick Links To Get You Started
2010, Wayne June Voice Talent. All rights
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© Copyright 2010, Wayne June Voice Talent. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Wayne June Voice Talent. WayneJune.com provides Internet links to other remote sites and services. Employees, consultants, and agents of WayneJune.com are not responsible for the content or availability of these services. WayneJune.com is not responsible for the accuracy or correctness of the content of the material provided to WayneJune.com by third party contributors.
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